Freelance Copywriter – Gregory Wood wordsintoprofit.info

HELP THE SEARCH ENGINES FIND YOU

Almost all of the copywriting jobs that I’ve been getting have been for websites. Most of the time the job is for an entire small site, five plus pages.

Sometimes, the job is for a so-called landing page ? a page that readers first open either after clicking on a pay per click ad or from organic search. Landing pages can be home pages or they can be a separate and specific page focused on getting the reader to take some specific action, like buying a product or making an inquiry.

A squeeze page can be a landing page that is simply designed to squeeze an email address out of the visitor so the website owner can set up an email marketing campaign to those visitors.

SEO copywriting

While you may not be too concerned about SEO (Search Engine Optimization) when you are writing a page driven by Pay Per Click or some other form of advertising, if your page is a generic home page or another internal page, you should consider how your content relates to the SEO.

Surprisingly, almost none of my clients ask me to be so concerned?

Keywords play less of a role in SEO than the average person might believe, but you would be foolish to build a site that Google or other engines find credible and then not write pages which match words that people are actually searching for.

The good news for both website developers and for copywriters is that a good writer will naturally place important keywords and keyword synonyms on a page if that writer sticks to the knitting ? stays on target and uses simple, straightforward text that most of us would use when we talk about a particular topic.

If you write good, targeted content with normal, everyday words and phrases that are reader focused, you will likely do well SEO-wise. You’ll get folks to follow your site, and Google will love you for it.

You might want to carefully fine tune some wording. For example, lawyer is searched for more than attorney but you should certainly use less common words sometimes.

The bottom line is that you should use keywords, be aware of keywords, but never pack your content with them to the point where your writing is gibberish. The search engines and thus the market will punish you for it. This message was sent by: Gregory Wood, 2615 N. Causeway Blvd. C45, Mandeville, LA 70471

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Freelance Copywriter – Gregory Wood wordsintoprofit.info

Last week, I sent out another installment of copywriting formulas. A recipient pointed out that I had a typo in it. That is the second one that I made in the past year in these emails (of course, I made no others). So, it becomes a learning experience. I found these hints on the web.

The following was taken from this site: http://owl.english.purdue.edu/owl/resource/561/01/ on how to proof read on your own. I thought it useful to share with you. Remember that this comes from a college writing lab.

This message was sent by: Gregory Wood, 2615 N. Causeway Blvd. G142, Mandeville, LA 70471

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Freelance Copywriter – Gregory Wood wordsintoprofit.info

THE APPROACH FORMULA

One more copywriting formula:

The approach formula is useful and commonly used in direct mail writing. It is not a hard sell approach. It is particularly useful in telemarketing scripts. It stresses making good impressions and following another logical step through the sale. * Arrive * Propose * Persuade * Reassure * Orchestrate an opportune opportunity * As for the order

Make the right impressions and arrive by using a headline or opening statement. Don’t waste any time and get into the proposition and what’s in it for them. Persuade by listing the most important benefits. Reassure your claims with some sort of proof. Make a compelling offer and end by asking for the order.

So, now you have it ? a number of different copywriting formula but all leading the buyer through a logical sequence from gaining interest to closing the sale.

For copy that will get results, make your life easier and get you promoted quickly, call me today at 985-264-1910! This message was sent by: Gregory Wood, 2615 N. Causeway Blvd. G142, Mandeville, LA 70471

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I will also try Get A Freelancer, a similar bidding, if simpler, online site.

I may later look at ebooks or similar project as an Internet product, though I think building a business there would be a long and tough road. But I have a long time to work at it.

So goodbye and so long. It happens to every freelancer, but it is still annoying.