Now It’s Time to Back What You Say So now you have built the perfect sales message. You have written a great headline that has grabbed your prospect’s attention. You have put the “you” in your writing – focusing on the what the customer wants and needs and not what the seller wants. Yes, as [...]
May 192012
May 072012
Make Yourself Different There are a lot of companies and products that seem identical or almost identical to the client or customer. To get their business, you must separate yourself from the pack and you need copy that does just that. You clients, customers and potential customers have a lot of competitors to choose from. [...]
May 052012
Bring Benefits to Life After failing to gain attention for an ad or marketing piece, the biggest mistake that most marketing copy makes is failing to promise a benefit. You can’t bring benefits to life in you do not promise a benefit. Why should anyone buy your product or service if there is no benefit [...]
May 042012
SEO Copywriting What is SEO Copywriting SEO Copywriting is writing for web pages so they are composed and contain text to place them high in search engine results. It emphasizes skillful use of words and placement to enhance search engine friendliness. Keywords are only a part of SEO Copywriting, and, in fact, it is a [...]
Dec 232011
This is a test to find out if it posts to my friend feed. Link to this post!
Apr 272011
If you are having trouble viewing this message, please go to http://community.icontact.com/p/perplexed/newsletters/secrets/posts/customer-focus Freelance Copywriter – Gregory Wood wordsintoprofit.info Customer Focus Earlier this year, I took a freelance writing job to write copy for a lawyer’s website. I interviewed him after he did not have time to fill out my usual data collection questionnaire. I tape [...]
Freelance Copywriter – Gregory Wood wordsintoprofit.info Build Your Brand with Internet Marketing Well, why is Branding important? Branding is important because if it is done right it yields more repeat business, more dependable work and higher profits. I think you all want that, right? Branding influences the thoughts of people in the marketplace when they [...]
If you are having trouble viewing this message, please go to http://community.icontact.com/p/perplexed/newsletters/secrets/posts/make-your-website-work-harder Freelance Copywriter – Gregory Wood wordsintoprofit.info SEO Copywriting What is SEO Copywriting SEO Copywriting is writing for web pages so they are composed and contain text to place them high in search engine results. It emphasizes skillful use of words and placement to [...]
Freelance Copywriter – Gregory Wood wordsintoprofit.info Internet Marketing Over the past two years, 95% of my writing has been for the internet. That is where the market is right now. There are several writing opportunities for internet marketing. I have outlined those in another document. On the internet, content is king and most content is [...]
If you are having trouble viewing this message, please go to http://community.icontact.com/p/perplexed/newsletters/secrets/posts/help-the-search-engines-find-you Freelance Copywriter – Gregory Wood wordsintoprofit.info HELP THE SEARCH ENGINES FIND YOU Almost all of the copywriting jobs that I’ve been getting have been for websites. Most of the time the job is for an entire small site, five plus pages. Sometimes, the [...]