about me

I am a professional with over 30 years of experience in business and marketing planning and development. I also know good content and how to put it down on paper.

I successfully sold hundreds of textbook titles in my early career and learned what appealed to readers and teachers. Not only was content king but presentation was its twin. As an editor, I acquired manuscripts with only one goal in mind — publish what the market wants.

In developing software in the early days of personal computers, I learned that usability took its place besides content and format. With the Web, I have gained extensive knowledge in Search Engine Optimization. Content, format, and usability lose their importance if no one can find it among millions of websites.

I once wrote a business and marketing plan for a new department in an established company that delivered $5 million in sales in four years from a starting base of $2 million.

As a magazine publisher, I have written or developed hundreds of ads and articles, put them together with creative and attractive visuals to entice my readers to buy my advertisers' products and services.

Now, I am providing that experience to you to turn your ideas into words and those words into profit for you, your customers and your employees. I can help you take your ideas and words straight to your bottom line.

I am a native of New Orleans, LA and live in a suburb of the city today. I have worked and lived in Chicago, Houston, Dallas, Washington D.C., Philadelphia, as well as New Orleans.

Find me on LinkedIn.